Theatre of Pain

Mötley Crüe · Loud Beings

BING

Celebrate 40 years of Mötley Crüe's Theatre of Pain with a digital campaign built around the anniversary release.

BANG

Created an interactive Boys Room where fans could explore and discover the deluxe box set, alongside a questionnaire that generated a personalised Mötley Crüe playlist.

BOSH

Two experiences for the anniversary, one to explore the Theatre of Pain release and another to find your own Mötley Crüe playlist.

Mariah Carey in a red Santa outfit on a sleigh in a snowy night scene.

Mariahs Merry Challenge

Loud Beings · 2025

BING

Count down to Christmas with Mariah Carey through a daily advent calendar celebrating her music, career and connection with Christmas.

BANG

A new Mariah question unlocked each day. Correct answers earned points and decorations for a virtual Christmas tree. Fans could build their tree throughout the countdown, then share their tree and score.

BOSH

A daily Mariah challenge that kept fans coming back in the run-up to Christmas, building their score and decorating and sharing their tree along the way.

John Lennon and Yoko Ono at a press conference, holding up white handkerchiefs, announcing the founding of Nutopia.

Citizen of Nutopia

Universal Music / John Lennon Estate · Loud Beings

BING

Bring John and Yoko's conceptual country of Nutopia online, creating a place where anyone in the world could become a citizen and explore their history.

BANG

Built in React and Three.js. Citizens join, leave messages and explore John and Yoko locations around the world. The site also connected to a live QR treasure hunt around Liverpool and switched to a meditation every 15 minutes.

BOSH

A living digital country that now has more than 26,000 citizens around the world.