Mariahs Merry Challenge

Loud Beings · 2025

BING

Count down to Christmas with Mariah Carey through a daily advent calendar celebrating her music, career and connection with Christmas.

BANG

A new Mariah question unlocked each day. Correct answers earned points and decorations for a virtual Christmas tree. Fans could build their tree throughout the countdown, then share their tree and score.

BOSH

A daily Mariah challenge that kept fans coming back in the run-up to Christmas, building their score and decorating and sharing their tree along the way.

Citizen of Nutopia

Universal Music / John Lennon Estate · Loud Beings

BING

Bring John and Yoko's conceptual country of Nutopia online, creating a place where anyone in the world could become a citizen and explore their history.

BANG

Built in React and Three.js. Citizens join, leave messages and explore John and Yoko locations around the world. The site also connected to a live QR treasure hunt around Liverpool and switched to a meditation every 15 minutes.

BOSH

A living digital country that now has more than 26,000 citizens around the world.

Highway 61 - Bob Dylan

Sony Music · Loud Beings

BING

Mark 60 years of Bob Dylan's Highway 61 Revisited with an interactive road trip down Highway 61.

BANG

Built in Next.js and Three.js around a virtual highway with four 360° scenes to explore. Fans could generate a personalised playlist and license plate, read exclusive content and sign up for the fanzine.

BOSH

A virtual road trip celebrating 60 years of Highway 61 Revisited, bringing the album, its history and personalised fan content together.