Wish Tree for Yoko Ono

Universal · Loud Beings

BING

Bring Yoko Ono's Wish Tree online, letting people around the world add their own wish.

BANG

Visitors could write a wish, add it to the digital Wish Tree and explore wishes left by others. They could also donate to One Tree Planted to help plant real trees.

BOSH

A global digital Wish Tree that went on to win a Webby Award for Technical Achievement.

A Knight of the Seven Kingdoms

WaterTower Music · Loud Beings · 2026

BING

Promote the music from HBO's A Knight of the Seven Kingdoms with a playlist generator built around the world of the series.

BANG

Choose Squire or Knight and get a randomly generated Spotify playlist. Each playlist came with a shareable Squire or Knight asset linking back to the generated playlist.

BOSH

A simple Squire or Knight choice turned into a personalised playlist fans could listen to and share.

Cyberpunk 2077

CD PROJEKT RED · Loud Beings

BING

Promote the launch of Cyberpunk 2077 with an AR experience that brought characters from the game into the real world.

BANG

Built as a mobile web app using Model Viewer. Fans scanned QR codes to unlock characters, placed them in their surroundings using AR and took photos with them.

BOSH

An AR character hunt that gave fans more characters to discover, unlock and bring into their own surroundings.